September 15, 2018BLUE BLUE

BLUE BLUE & J.PRESS ORIGINALS, 1967 COLLECTION EPISODE. 2

2018 AUTUMN - WINTER COLLECTION

The collaboration collection between BLUE BLUE and J.PRESS entered its second season in 2018 AW. The fusion of the two brands lies in the core keyword of 1967. It was the year that Gen Tarumi, the representative of Seirin Corporation, embarked on a journey to California's Long Beach on the Burajirumaru. The design is based on a precious 1967 brochure owned by J.PRESS, and while following the good old American details of that time, traditional fabrics and manufacturing methods are used to keep things simple this season. Robust clothing will be available. This season, 3 pieces using the original fabric ``LAVEROCK TWEED'' jointly developed by LOVAT and J.PRESS are also available. Also, be sure to check out the tie bars with double name logos, pin badges, and accessories with embroidered pin emblems. Founded in 1902, J.PRESS has survived over 116 years across centuries, and its traditional clothing has evolved together with the style icons of each era. It was loved by political figures such as John F. Kennedy and Bill Clinton, who lived through turbulent times. Robert Redford had no hesitation in choosing his costumes for the movie. The "traditional" style may seem formal at first glance, but the more you learn about the "rules" that British and American gentlemen have accumulated, the more you can enjoy them. Beauty does not reside in a style without restrictions or rules, and the style of a gentleman who learns the rules and embodies his style within those constraints is what will be loved over the years.

With this 2018 autumn/winter collection, the BLUE BLUE and J.PRESS collaboration celebrates its second season. This two-brand fusion pays homage to 1967, the year Mr. Gen Tarumi, the president of SEILIN & CO., set sail on the Brazil Maru for Long Beach, California. A rare copy of a brochure issued in that year and kept in the J.PRESS archives forms the foundation of the designs in the collection. With the emphasis on the good old American detail found in those days, and with traditional fabrics and manufacturing processes, this seasonal collection promotes simple and sturdy clothing wear. J.PRESS founded in 1902 has survived 116 years, comfortably straddling two centuries; its traditional wear
much-loved by the style icons of each era has evolved hand-in-hand with them. J.PRESS was also loved by such prominent politicians as John F. Kennedy, who lived in a time of major upheavals, and the renowned Bill Clinton . Award winning actor Robert Redford never hesitated to choose J.PRESS for his movie wardrobes. The “traditional” style may look stiff and formal at first sight, but the “rules” accumulated by generations of British and American gentlemen provide enjoyable guidelines as you keep learning how to work within them. If a style has no restrictions or rules to provide structure, then no beauty can be formed, and exactly the same applies to a gentlemen's style; after first learning the “rules” and working within such restrictions, you give form to your own way of dressing and create your own timeless style.

SEILIN & CO >>> https://www.hrm.co.jp/