This time, we asked COOHEM, the factory brand of Yonetomi Seni Co., Ltd. in Yamagata Prefecture, to collaborate on a navy blazer.
When shop buyer Kurono visited Yonetomi Seni, he had the opportunity to talk with Mr. Oe, who is also the president of Yonetomi Seni and the director of COOHEM.
There are Mr. Oe's words that have stuck with me.
``I think that in the future of apparel, there will be an increase in the number of products made by individuals that will be directly disseminated and sold on SNS. Therefore, the number of people working in fashion in rural areas will increase. However, when it comes to the manufacturing sites that support the apparel industry, the reality is that the staff is aging. In order to continue manufacturing products for decades to come, our goal is to increase awareness of the COOHEM brand and increase the number of young people who want to work in manufacturing in rural areas. " and.
The brand J.PRESS & SON'S AOYAMA is also a concept shop that challenges various things every day for the next generation.
Like COOHEM, I strongly wanted to be a brand and shop that not only focuses on the present, but also looks to the future and works on manufacturing.
*In addition to the online store, you can also order by calling the J.PRESS & SON'S AOYAMA store or by sending an INSTAGRAM DM.
We look forward to your visit and inquiries.
Monday closed (open if Monday is a holiday)