This time, we would like to introduce "THE IVY HEYDAY", a new label from J.PRESS & SON'S AOYAMA.
“THE IVY HEYDAY” is a label that extracts the beauty of IVY and pursues a natural and carefree Ivy mix style.It has the meaning of Ivy’s heyday, and “J.PRESS” is the director, design and producer. I asked ``IMPRESTORE'' for the design, and someone I can trust for the design.
Next Ivy is expressed in various forms through two filters.
Up until now, there have been approaches such as brand x brand collaborations and shop bespoke approaches, but this approach of proposing a plan centered on the shop based on zero has never been done before, and I think we can create realistic expressions that will make customers even more happy. “THE IVY HEYDAY” has been launched.
Originally, I wanted to create a daily wear brand that would be sold at good old American university co-ops (COOP) , and when I was looking at the J.PRESS USA page, I came across the title of the blog, [IVY HEYDAY]. I found a coined word that refers to the "heyday".
I thought it would be a good idea to use the direct word "IVY," and I chose the name to reflect my desire to recreate Ivy's heyday.
The first edition of 21FW is available in three types: [crew neck sweat], [sweat hoodie], and [sweat pants].
We will be holding an Instagram live on J.PRESS & SON'S AOYAMA's Instagram account from 20:15 tomorrow, October 7th (Thursday) , so we will introduce the details there.
Please take a look!
ONLINE STORE LAUNCH: 10/8 Fri 0:00~
J.PRESS & SON'S AOYAMA LAUNCH: 10/8 Fri 12:00~