ABSOLUTE EXISTENCE

Aesthetics of gold buttons adorning J.PRESS blazers
AESTHETICS OF DECORATING J.PRESS BLAZERS WITH GOLD BUTTONS

A single part called a button can become a decoration that gives off an absolute presence when mixed with clothing. There is no other combination that makes an outfit more impressive than the honeymoon of a blazer and gold buttons. “Gold buttons” are engraved to reflect the history and give a glimpse of the brand’s aesthetics. This time, we will give a special preview of the buttons that were made to commemorate J.PRESS's arrival in Japan.
The part of clothing called a button can play the role of a decoration that creates an impressive appearance
by interacting with the clothes. There is no other combination that enhances the first impression of clothing as
much as the intimate relationship formed between the blazer and gold buttons. These "gold buttons" which reflect
history with an engraved seal, gives a glimpse of the aesthetics of the brand. On this occasion, we are giving a
special preview of buttons that have been made to commemorate milestones since J.PRESS arrived in Japan.

J.PRESS GOLD BUTTON 6 SELECTION
This year marks 116 years since the founding of J.PRESS, and over its long and impressive history, gold buttons have graced numerous blazers.
Many anniversary models have been produced since its launch in Japan, and we have carefully selected and introduced six of the most memorable buttons.
This year marks 116 years since J.PRESS was founded and during that admirably long history numerous blazers have been gorgeously adorned with gold buttons. Many anniversary model buttons have been produced since J.PRESS came to Japan and we have carefully selected and introduced 6 particularly Impressive buttons from among them.

ANNIVERSARY OF A JAPAN LAUNCH
A design that gives a glimpse of the brand's backbone, with an impressive crest featuring a sheep and scissors motif depicted in the J.PRESS house mark logo. This is an anniversary model created for J.PRESS in Japan, commissioned by Waterbury, a long-established American button manufacturer. This design later became the classic icon for many of the brand's anniversary buttons.
The crest (emblem) with motifs of sheep and scissors is embossed on J.PRESS's house mark logo, creating a design that gives a glimpse of the backbone of the impressive brand. This anniversary model was created when J.PRESS was developing in Japan and the production was requested from a long-established manufacturer in America specializing in buttons (The Waterbury Button Company). Later, this design became a classic icon for buttons commemorating anniversaries of many other brands that were developed.

10TH ANNIVERSARY OF A JAPAN LAUNCH
A gold button commemorating J.PRESS's 10th anniversary in Japan, with a crest pattern and a "10" engraved on it. From the 1960s to the 1980s, the ivy look was in full swing, and this anniversary model's limited edition blazer with buttons and serial number instantly attracted fans. Various arrangements and derivations of the traditional style at the time made it even more popular, and it seems that there were many customers who couldn't buy it at the time.
This J.PRESS gold button marked the 10th anniversary of the arrival of J.PRESS in Japan and "10" is embossed on the crest ( coat of arms) pattern. In the midst of the Ivy League boom from the 1960s to the 1980s, the limited edition blazer with the serial number on the anniversary model buttons immediately attracted fans. Due to various arrangements and spin-offs of the trad style at the time, it seems that popularity accelerated and there were a lot of customers who were not able to buy it at that time.

BRAND 90TH ANNIVERSARY
The 90th anniversary gold button produced in 1992 is simply engraved with only the "J.PRESS" logo. Unlike the brand's standard crest pattern, it had a fairly minimalist design, and there were mixed opinions among the design team at the time, but the button for the anniversary model had not been created for a long time since the 10th anniversary of its arrival in Japan. Because there were no commemorative blazers with this button, they continued to sell out in stores.
The 90th anniversary gold button, which was produced in 1992, is a simple engraving of the “J.PRESS” logo only. Unlike the standard crest of the brand (emblem), the pattern is in a very minimal design and even among the design team at the time, opinions about the pros and cons came up. However, as anniversary model buttons had not been made for a long time since the 10th anniversary of the arrival of J.PRESS in Japan, the commemorative blazers with these buttons were soon sold out at the shops.

BRAND 100TH ANNIVERSARY
The 100-year-old button has an impressive engraved stamp that makes use of the brand's standard crest (coat of arms). In 2002, the company's 100th anniversary, many limited edition items were released, and the blazer with these buttons stood out and became very popular. It was a year of great excitement for the brand as a whole, and many button design ideas were submitted. Uses Grade 4, the highest rank manufactured by Waterbury.
The button designed to celebrate 100 years since the company was founded, has an impressive embossed stamp in a regal style that uses the brand's classic crest (emblem). As it was the 100th anniversary in 2002 many limited items were also released, among them the blazers with these buttons made an outstanding impression and were very popular. In a year when there was great excitement towards the whole brand, there were many ideas submitted for the design of the button. These buttons are grade 4 which one of the highest ranks made by The Waterbury Button Company.

BRAND 110TH ANNIVERSARY
A 110th anniversary button made in 2012 with a logo with a scissors and sheep motif inside a double oval and the lettering "OUR 110TH YEAR SINCE 1902". This is a design that the brand has a lot of love for, as it adorns jackets and blazers to commemorate the 110th anniversary, a major milestone, and was well received by J.PRESS fans. I look forward to seeing how the brand's 120th anniversary design will be updated four years from now.
The logo of the 110th anniversary button released in 2012 has motifs of scissors and sheep in the double oval and lettering that reads "OUR 110TH YEAR SINCE 1902". It was used to decorate the jackets and blazers on the occasion of the big milestone 110th anniversary and with its breathtaking design for the brand, it gained considerable praise from J.PRESS fans. I am looking forward to how the update for the 120th anniversary design of the brand in 4 years' time will look.

PRESTIGE LINE
A gold button with a waterfowl motif that was used on the J.PRESS Prestige Line blazer. For traditional fashion brands, the ``duck'' design, which is a symbol of hunting, was engraved as a button to decorate luxury line blazers, and became one of the status symbols of customers at the time. Waterbury buttons are graded from 1 to 6, and the top-ranked buttons are grade 5.
Gold buttons with a waterbird motif are used on the blazers in the J.PRESS prestige line. In trad brands, buttons designed with a "duck" that could be called a symbol of hunting that decorated high-end blazer lines was one element that showed the status of the customers of that time. Buttons made by Waterbury are graded 1 to 6 and the grade for these buttons comes in one of the highest ranks of grade 5.

waterbury company
Established in 1812, headquartered in Connecticut, USA, we are a specialized button manufacturer with over 200 years of history. In addition to gold buttons for J.PRESS, he also handles buttons for Brooks Brothers, Ralph Lauren, and the U.S. military.

The Waterbury Button Company Established in 1812 and with the head office in
Connecticut, USA. The Waterbury Button Company has over 200 years' experience specializing in manufacturing buttons and makes gold buttonsfor Brooks Brothers, Ralph Lauren, and the US Army, as well as for J.PRESS.