Introducing G Jean, the second collaboration with IMPRESTORE.
This time, we will welcome Mr. Ichikawa from IMPRESTORE as a guest, and we will introduce him in a conversation with our buyer Kurono.
―Why did you decide to collaborate on the G jacket this time?
Kurono (J.PRESS & SON'S planning/buyer): First of all, I personally like G-jeans. When I counted again at home, I came in 10th place. I think it's because there are differences in jeans, such as lighter or darker colors, different materials, and designs. In a sense, it's like a blazer or a sports coat to me. If you wear this, you'll be successful, or maybe it's because the design doesn't have any quirks...?
The one I bought at IMPRE was good, and I thought I could create a new expression by making it with J.PRESS materials. IMPRE has strong American casual elements, and for J.PRESS, I wanted to express an imbalance with the material, so I could easily imagine that if I replaced the material, I would end up with a G-jean that not everyone has.
Ichikawa (IMPRESTORE): This G-Jean type is IMPRE's completed type, and I was thinking about how it would evolve. I'm not good at incorporating ideas other than my own, but this was a request from Mr. Kurono, who I know well, so I welcomed it in the sense that it would expand the possibilities. Therefore, we will respond as quickly as possible. It's already my second time, so I'm proud that I've adapted to Kurono-san's reckless behavior. lol
Kurono: Actually, this collaboration's G-jean is made from fabric left over from mass production, with the aim of being sustainable. Sending the fabric to IMPRE...wasn't it tough? Mr. Ichikawa's production management skills are amazing. I called you almost every day. lol
-What is the appeal of G-Jeans, including this collaboration G-Jean?
Kurono: First of all, I like the fact that it doesn't have a lining, and if it's made of denim, you can wear it all year round except for summer. Also, in terms of styling, I think it's a great item to wear not only casually, but also with a tied-up outfit or with slacks. Also, it is an item that adds spice to your styling without making a statement when paired with knits, sweatshirts, or shirts.
Ichikawa: Since my 20s, I've been wearing a different G-jean every year. Basically, I buy second-hand clothes, but I also love domestic brands. If I go by memory, it's Takamine Hana during the VINTAGE boom in the 90's. I was longing for the display at the thrift store. In the 90's, shop clerks wore them in a cool way. You can also use it to remove Gorigoria Mekaji and beautiful eyes. I get the impression that even stylish adults are wearing the Hickory JK + OXBD shirt + Madras tie.
-Now, I would like to move on to the story about this collaboration G Jean. First of all, what is the basis of the design?
Ichikawa: The reason I chose this design is that the 3rd (557XX 1962-1966) is said to be the complete G jacket, and various brands, both famous and unknown, have borrowed the design. I'm a perverse person, so I chose the 2nd type as the base design instead of the more common 3rd type. After that, perhaps I simply have a strong admiration for the 2nd model that was too expensive to buy during the 90's VINTAGE boom. I remember that 3rd was not that expensive and was considered not VINTAGE. 507XX (commonly known as 2nd) is from 1952 to 1962. Produced for only 10 years. This denim jacket is an improved version of the 1-pocket 506XX with a well-balanced design and details that are popular.
Kurono: That's right. I like the 3rd one too, but I think the design is a little more sophisticated. The 1st version smells like workwear. I like both, but if you look closely at the 2nd design, you'll notice that the pleats are a nice accent, and the pockets are symmetrical, and I like that it's right in between the 1st and 3rd designs. I think there are many people who wear G-jeans in a tight-fitting style, such as styling them with a shirt tie at American stores. Old clothes that are large will obviously have longer lengths and sleeve lengths. But with IMPRESTORE's design, I like that I don't feel like I'm wearing something that big. You can wear this even if it's unisex.
Ichikawa: The bust and shoulder width are 2XL, and the length from sleeve to shoulder is just the right size. As for the sweat crew, match the length and the back cover of the CAP. Regarding the hoodie, I was also concerned with the length of the hood, as well as the way the hood rested on the shoulders. Also, the wide cuffs make it easy to roll up. It's common to roll up pants, but I thought it was a bit innovative to be able to roll them up by making them into large sleeve tubes. I think it's easy for women to wear it this way too.
They were also particular about buttons, and during World War II, the American government began controlling supplies in response to military needs. The government agencies WPB (The War Production Board) and OPA (The Office of Price Administration) control production and prices in the field of clothing, and laws and regulations by the WPB are enforced. Levi was also forced to simplify its flagship model, the 501XX. For the front buttons, generic laurel pattern buttons and donut buttons were used instead of LEVI'S buttons with the company name. This collaboration G jacket also uses laurel buttons.
When we collaborate with J.PRESS, products that cannot be made at IMPRESTORE will be created. When planning products, we bring out originality in materials, colors, and designs. Even though it is American casual, I think that by choosing a material that has both casual and formal elements, which I would never have chosen for myself based on second-hand clothes, dignity and everyday wear are synchronized, making it a one-of-a-kind collaboration item.
DENIM ￥31,900.-(tax in) Indigo / White size38(M) / 40(L)
CORDUROY ¥36,300.-(tax in) Brown / Navy size38(M) / 40(L)
WESTPOINT ¥30,800.-(tax in)
Beige / Olive / Khaki size38(M) / 40(L)
*In addition to the online store, you can also order by calling the J.PRESS & SON'S AOYAMA store or by sending an INSTAGRAM DM. We look forward to your visit and inquiries.
Monday closed (open if Monday is a holiday)