J.PRESS Originals pursues beauty from the traditional Ivy League style, with the viewpoint of a modern perspective. It is not about “classic” or “traditional”, it is the timeless look that can connect with the current styles. J.PRESS ORIGINALS is designed and developed in multicultural and multinational Tokyo, conveying the future of Ivy League Style image from their own points of views.
The beauty of J.PRESS is that it is unchanging. Focusing on traditional fashion and ivy, it mixes current inspiration. It's not just a rehash of a classic, but a style that stands out in modern times. From here in Tokyo, where cultures and races are always intertwined and many styles are born every day, we will send out the Next Trad and Next Ivy.